How To Price Your Home to Sell in 2025

By Arizona Home Group

Sell your home fast and net thousands more. We’ll make sure you get the absolute top market dollar for your home. We’ve helped thousands of buyers and sellers over the past 30+ years with over 200 5-star reviews.

If you’re thinking of selling your home in Phoenix, you need to know what you’re walking into. The market has shifted. Inventory levels are the highest since 2014, and interest rates are hovering around 6.75%. Buyers are pulling back, watching, and waiting. They’re hesitant to move until either rates or prices come down, and that hesitation is changing everything about how we guide our sellers right now. This isn’t the time to casually list your home and see what happens. You need a clear reason, a strong strategy, and a sharp understanding of what it takes to stand out.

Do you want to sell, or do you need to? This is the first question we ask every homeowner we meet with. If you’re in a position where selling is necessary, the strategy changes. Right now, the average home in Phoenix is sitting on the market for 75 days. About 34% of listings don’t sell at all. That’s not a statistic to ignore. What worked six months ago no longer applies. Basing your price on recent sales will only put you behind. The homes that stand out today are priced below the competition, not above it. In most cases, that means listing 5 to 10 percent under what the last comparable sale shows.

How to stand out in today’s market. You have to think like a business to sell quickly and for the best terms. When retailers like Walmart or Toyota have too much inventory, they cut prices to move products. Real estate works the same way. If you wait too long or the price is too high, you risk chasing the market down and accepting a lower offer later. We’re seeing this play out in real-time. Sellers who reduce their prices early are getting contracts. Those who wait are stuck. The longer a home sits, the less interest it gets.

We study the market every single day, and we know how to position your home to sell. If you need to move and want a real plan based on data, not guesswork, we’re here to help. Reach out to us directly at AHGadmin@gmail.com for a detailed, no-pressure review of your home’s value. Let’s make sure you stay ahead of the market—not behind it.